Manage a team of account managers selling a new healthcare product in Cantopia.

Make decisions on hiring/firing, compensating, evaluating, territory design, and leadership.

Have fun competing against other student-run firms operating in the same market at the same time.


Designed for both academic courses and real-world training sessions, Cantopia is a powerful new teaching tool in sales education. Students make decisions on a wide range of sales management issues with their team of account managers that sell a healthcare product in Cantopia.

In the world of Cantopia, each firm interacts with and competes against three other firms operating in the same market at the same time. This zero-sum game condition creates opportunities for firms to take away market share and/or steal away the top sales talent from the three other firms in the industry. The result is an especially engaging and fun environment that teaches students the far-reaching and complex effects of the various decisions associated with managing a sales force.

The Cantopia simulation creates a user-friendly interface to enter the following decisions:

  • How much should we pay our account managers?
    • What mix of base salary and commission should we use?
    • What types of benefits should we offer?
  • Who and how many people should we hire and/or fire?
  • What sales territory should we assign to each of our account managers?
  • What should we emphasize in our training program?
  • In our role as a sales manager, how should we spend our time?
    • What leadership style should we use with each account manager?
  • What market research reports should we buy?

Once the decisions are submitted, the instructor hits a button to compile the results. The website applies a full CRM application to generate a number of in-depth metrics for evaluation and analysis. Most instructors choose to play the game for 6 to 8 decisions.

The goal is to maximize profit. At the end of the final decision, the firm with the most earnings-to-date wins the game!

Interested in using Cantopia?
Request a free instructor account

Watch the video below for an introduction to Cantopia.