Designed for both academic courses and real-world training sessions, Cantopia is a powerful new teaching tool in sales education. Students make decisions on a wide range of sales management issues with their team of account managers that sell a healthcare product in Cantopia.

In the world of Cantopia, each firm interacts with and competes against three other firms operating in the same market at the same time. This zero-sum game condition creates opportunities for firms to take away market share and/or steal away the top sales talent from the three other firms in the industry. The result is an especially engaging and fun environment that teaches students the far-reaching and complex effects of the various decisions associated with managing a sales force.

The Cantopia simulation creates a user-friendly interface to enter the following decisions:

• How much should we pay our account managers?
  • What mix of base salary and commission should we use?
  • What types of benefits should we offer?
• Who and how many people should we hire and/or fire?
• What sales territory should we assign to each of our account managers?
• What should we emphasize in our training program?
• In our role as a sales manager, how should we spend our time?
  • What leadership style should we use with each account manager?
• What market research reports should we buy?